More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey examining consumer attitudes to reviews for local businesses. This year, 88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business, up from 85% last year and 71% in 2011. More than 7 in 10 also said that positive reviews make them trust a business more. (more…)
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Consumers Increasingly Reading, Trusting Online Customer Reviews for Local Businesses
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