B2C Content Marketing on LinkedIn: What Younger Members Want

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and the UK. The study finds that the youngest members – aged 18-24 – seek out the most content about B2C brands, and are particularly interested in upcoming innovations from companies. (more…)