Image may be NSFW.
Clik here to view.
Source: MIT Sloan Management Review / Deloitte [download page]
Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it. (more…)
