Source: KPMG International / Consumer Goods Forum [pdf]
Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year – with this expected to rise alongside the increasing amount and use of data.
Related: How Americans Are Spending on Consumer Goods (more…)