Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly. Yet a new STRATA survey of adults who watch online videos or TV programming online indicates that a significant 43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads, though only 24% of the 60+ crowd concurs. So what are the main reasons why a viewer would voluntarily watch an online video ad as opposed to skipping it? (more…)
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Why Watch an Online Video Ad?
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