How Millionaire Investors Are Using Social Media

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used, according to [download page] a Spectrem Group study. LinkedIn is the next-most popular (41%), with YouTube (26%) also used by a significant proportion, while Twitter (10%) and Google+ (8%) don’t see much interest. The analysts note that, aside from LinkedIn, Millionaire investors’ use of social media tends to be more social than professional, and that even LinkedIn is not considered a primary vehicle for reading financial blogs. (more…)