Source: The CMO Club, CIO magazine, and EPAM Systems
Notes: CMOs and CIOs are mostly in agreement in terms of their ownership of various projects, with CMOs controlling online video platforms and advertising platforms and CIOs in control of content management platforms and e-commerce programs. But when it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control, which the study optimistically see as “an understanding between both parties regarding the importance of mobile.” (more…)