The ways by which Americans watch TV are changing and the evolution of TV is a topic of considerable debate, driven by TV’s dominant stature as an advertising medium. A new MarketingCharts Debrief, “TV in Context: Viewing Trends, Ad Spending, and Purchase Influence” [download page] examines the current state of TV in the US, placing Americans’ traditional TV viewing trends and marketers’ spending on TV ads in the context of the broader undercurrents shaping the TV industry. (more…)
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What’s the State of TV Viewing and Advertising in the US?
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