Facebook Offers Draw Young Shoppers to Local Businesses

Local deals and offers on Facebook have a strong pull with youth, says G/O Digital in a new survey fielded among 18-29-year-olds who own at least a desktop/laptop computer and a smartphone or tablet, and who have an interest in making purchases from local/small businesses. Of the various Facebook marketing tactics identified, respondents were most likely to ascribe influence to Facebook offers that can be redeemed at a local store. (more…)