Email Click-to-Open Rates Still Lag on Mobile

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to account for those devices’ frequent default “images off” setting – indicates that while mobile devices lead in email opens, they trail in several other important measures. (more…)