Quantcast
Channel: Page 132 – Marketing Charts
Viewing all articles
Browse latest Browse all 2083

How Are Large Enterprises Allocating Their Digital Dollars?

$
0
0

TCS-Large-Enterprise-Digital-Budget-Allocations-by-Technology-Aug2014Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean revenue of $25.8 billion – finds that enterprises are on average spending more than $100 million on digital initiatives. So where’s the money going? (more…)


Viewing all articles
Browse latest Browse all 2083

Trending Articles