How Are Marketers Planning to Maximize Their Value in the Next Year?

Several pieces of research of late have demonstrated that marketers are having trouble proving their value – and are being increasingly pressured to validate their impact on their organizations. Putting aside the struggles with quantitatively measuring ROI – how are marketers planning to increase their impact and value in the next year? Survey results from the CMO Council’s State of Marketing report [download page] provide some insights. (more…)