Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

Almost all – 96% of – executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as “changing our sector” (Leaders: 19% of respondents) and those that are “under pressure / vulnerable” (Followers: 36% of respondents). (more…)