Consumers: Emails With Discounts Heavily Influence Purchase Decisions

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Clik here to view.Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication, including direct mail, opt-in text messages and Facebook posts from companies, say consumers responding to a new study [download page] from BlueHornet. Indeed, a significant proportion of respondents say that they wait for discounts via email before making a purchase. (more…)