Source: DigitasLBi / Harris Interactive
Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared. (more…)