When is the Best Time For US Brands to Post on Instagram?

Instagram was the fastest-growing top mobile application of the year in 2013, and it continues to add users at a rapid rate. While it appeals primarily to youth, consumers aged 35 and older are projected to account for almost half of its US user growth over the next 2 years. Most importantly for marketers, it boasts unparalleled brand post engagement rates. So how can brands take advantage of this opportunity? A new MarketingCharts Cheat Sheet [download page] provides insights. (more…)