US B2B CMOs Expect E-Commerce to Account for ~10% of Sales in the Next Year

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Clik here to view.Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business)

Notes: As B2B vendors see commerce shifting online in response to customer demand, US CMOs from B2B product and services firms expect roughly 10% of their sales (10% and 9%, respectively) to be through the internet in the next 12 months. Not surprisingly, that’s a lower share than forecast by CMOs at B2C firms, who envision 14-15% of their sales to come via the internet. (more…)