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Source: Ericsson ConsumerLab [pdf]
Notes: US users of aggregated OTT on-demand and regular TV provider services are much more likely to recommend their OTT provider than their TV provider, with average Net Promoter Scores (NPS) of 39 and 12, respectively. The Ericsson ConsumerLab report links that to key satisfaction attributes, noting that consumers are significantly more satisfied with the cost of their OTT service than their traditional TV service, while scoring their OTT service’s video and audio quality on par with that of their regular TV provider. (more…)
