About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using – and where do they come from? The research suggests that respondents are most commonly using insights derived internally using company-generated data, surveys and other types of research, with added context and perspective from their own companies. Interestingly, one type of insight appears to be most effective. (more…)
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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?
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