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Source: BabyCenter [pdf]
Notes: Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social media. The study finds that roughly one-third of smartphone-owning mothers surveyed watch videos on their devices daily: the most commonly viewed videos are short clips for entertainment, with how-to/tutorial videos also popular. Among how-to or tutorial videos, cooking, DIY home improvement and crafts are the most commonly viewed. (more…)
