Only 53% of Inbound Marketers Measure ROI

Only a bare majority of inbound marketers are measuring ROI, according to HubSpot’s latest annual “State of Inbound” report, with that result continuing a theme from past studies. But that doesn’t appear to be stunting their confidence: a significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets. (more…)