What and When Millennials Share on Social Media

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations. The ShareThis report contains some intriguing data concerning the types of content categories Millennials typically share on various social networks – and the time of day in which most of their sharing occurs. (more…)