B2B Content Marketing: What’s Changed, and What Hasn’t?

The Content Marketing Institute (CMI) and MarketingProfs have today released their latest annual report looking at content marketing trends among B2B marketers in North America. As the fifth annual report covering this area (2013 coverage here; 2012 here; 2011 here), the study allows for some comparisons to years past – but also includes new insights resulting from some additional questions in this year’s survey. (more…)