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In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access
Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 28-Mar. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 24-Mar. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Online Radio Reach, Consumption Expand
Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier, according to the latest annual “Infinite Dial” [pdf] report from Edison...
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Coupon Users – Even Young Ones – Still Prefer Print Sources
There’s no doubt that the use of digital coupons is rising quickly, but new data from Valassis reveals that traditional print formats are still the preferred sources of coupons, even among the most...
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3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of...
A new study from RSR Research [download page] indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more...
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The Collaborative Economy: Demographics of “Sharers”
Who’s participating in the “collaborative economy?” Also known as the “sharing economy,” this space is loosely defined as people “getting goods and services from each other,” and should be of...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Pinterest’s Mobile Site Referring More Valuable Traffic to Retail Brands
Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order, says Piqora in a new study [download page]. The analysts looked at a sample of more than 400...
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Levels of Suspicious Web Activity in the US Continue to Rise
A remarkable 61% of US web activity was deemed suspicious during Q4 2013, solidly passing the majority threshold it first attained a quarter earlier. In fact, Solve Media’s latest quarterly Bot Traffic...
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Comparison of TV, Online Video and Smartphone Video Viewer Profiles
How do TV, online and mobile video viewers compare in terms of age, household income and race? Nielsen offers some insights in its latest cross-platform report [download page], with the results mostly...
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Multi-Device Users Typically Complete Tasks on Larger Screens
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily, reports GfK in the results of a study commissioned by...
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Millennials More Willing Than Boomers to Share Data With Marketers
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so, according to results from a Mintel study....
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18-24-Year-Olds on Facebook Report an Average of 649 Friends, Up From 510...
Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year, according to [pdf] a report from Edison Research and Triton Digital. Facebook remains the most...
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Smartphone Penetration Now at Two-Thirds of the US Mobile Market
Smartphone penetration continues to grow with every passing month, and the latest tally from comScore indicates that during the 3-month average ending in January 2014, some 66.8% of mobile subscribers...
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SMBs’ Top Information Sources When Researching Tech Solutions
SMBs use a variety of sources to learn about technology solutions and trends, but three in particular stand out from the rest, according to the “2014 SMB Routes to Market Study” [brochure pdf] from the...
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Snapchat Seen More Popular Than Twitter Among 12-24-Year-Olds
Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%), if survey results [pdf] from Edison Research and Triton...
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What B2B Buyers Want to See on Vendor Websites
What types of information are considered “must-haves” on B2B vendor websites, and which are perceived to best establish credibility? Newly-released survey results [pdf] from KoMarketing Associates and...
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Where Millennials Stand on Social Issues
The Pew Research Center has released a comprehensive report [pdf] studying Millennials, everybody’s favorite demographic (well, that may be a stretch). The study contains a host of data, but given the...
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