What B2B Buyers Want to See on Vendor Websites

Image may be NSFW.
Clik here to view.What types of information are considered “must-haves” on B2B vendor websites, and which are perceived to best establish credibility? Newly-released survey results [pdf] from KoMarketing Associates and Dianna Huff take a broad look at the essential components of a B2B vendor’s website – and the elements that are the most likely to turn off prospective buyers. While the results are often simple, the study finds that they’re sometimes ignored. (more…)