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Multi-Device Users Typically Complete Tasks on Larger Screens

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FacebookGfK-Multi-Device-Users-and-Switching-Behavior-Mar20146 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily, reports GfK in the results of a study commissioned by Facebook. A large proportion of multi-device users sometimes start one activity on one device but transition to another to finish it; in fact this behavior extends to 40% of the online adults surveyed. Most commonly, the study found, users switch devices in order to finish a task on a larger screen. (more…)


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