Millennials More Willing Than Boomers to Share Data With Marketers

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Clik here to view.6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so, according to results from a Mintel study. That gap even extends to those unwilling to share information: at least 30% of Millennials who would not provide private information said they would be swayed by an incentive offer, while only 13% of reluctant Baby Boomers agreed. A separate study [pdf] from Communispace comes to similar conclusions. (more…)