How do TV, online and mobile video viewers compare in terms of age, household income and race? Nielsen offers some insights in its latest cross-platform report [download page], with the results mostly unsurprising but useful nonetheless. In short, TV viewers skew older than online video viewers, who in turn skew older than smartphone video users. And while TV’s audience also leans more towards lower-income groups than the online and smartphone video audiences, it’s just as racially diverse as the online video audience. (more…)
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Comparison of TV, Online Video and Smartphone Video Viewer Profiles
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