SMBs’ Top Information Sources When Researching Tech Solutions

SMBs use a variety of sources to learn about technology solutions and trends, but three in particular stand out from the rest, according to the “2014 SMB Routes to Market Study” [brochure pdf] from the SMB Group, portions of which were provided to this publication. Asked their 3 most important information sources, surveyed SMBs pointed first to vendor and/or service provider websites (43%), followed by professional advisors and/or consultants (42%) and colleagues in similar businesses (41%). (more…)