Smartphone Penetration Now at Two-Thirds of the US Mobile Market

Smartphone penetration continues to grow with every passing month, and the latest tally from comScore indicates that during the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smartphone. That translates to almost 160 million Americans, and is up from 55% market penetration during the year-earlier period. Given that comScore reports these figures in 3-month averages, the actual figure for January of this year is likely even higher. (more…)