Top 10 Brand Movers, February 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 TV Programs on Twitter, Week of Mar. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Millennials Said to be Highly Trusting of User-Generated Content
Another day, another study of Millennials. Or so it seems. And this one, produced by Crowdtap and Ipsos [download page], shows that in general, Millennials are more likely to trust user-generated...
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9 in 10 TV Viewers Feel They “Watch the Same Channels Over and Over Again”
Here’s some more fodder for those pushing for a la carte pay-TV packages: almost 9 in 10 American and Canadian adults surveyed in Q4 2013 said they feel they watch the same channels over and over again...
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And the Least Engaging Brands Are…
Consumers have higher emotional expectations from brands than ever before, according to a recent Brand Keys study. The initial release of study results last month showed the best-performing brands in...
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What are the Primary Roles of Various Channels in the Customer Journey?
Experian Marketing Services has released the latest of its mammoth annual digital marketer reports, and in this edition [download page] the analysts pay particular attention to cross-channel marketing,...
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Engagement Rates by Referral Source to News Sites
Source: Pew Research Center’s Journalism Project, using comScore data. About the Data: Based on US internet traffic to 26 of the most popular news websites during Q2 2013 from desktops and laptops....
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Mobile Video Consumption and Popular Content Types, by Device
Not surprisingly, video viewing is a far more prevalent activity for tablet than smartphone owners, according to a newly-released report [download page] from Digitalsmiths, which finds that not only...
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US Weekly Media Usage Estimates: TV Still the Single Biggest Time Hog
Various research outlets have released media usage estimates of late, with eMarketer grabbing some headlines last year when it estimated that US adults would spend more time with non-voice activities...
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Which of Twitter’s “Hard Features” Can Drive the Most ReTweets?
Looking for more retweets? Twitter has released some data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard...
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US Out-of-Home Ad Revenues Grow by 3.5% in Q4, Finish 2013 Up 4.2%
Source: Outdoor Advertising Association of America Notes: Q4 2013 marks the 15th consecutive quarter of year-over-year revenue growth, with restaurants (+11%) the fastest-growing category. Related: US...
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Most Successful CPG Product Launches of 2013
Source: Information Resources, Inc. About the Data: Based on new products (more than 190,000) that completed their first year in calendar year 2013. Related: Top-Selling New Brands of 2012.
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More Data Suggests Social Traffic From Polyvore Spends the Most
Social media still refers only a fraction of traffic to e-commerce sites, but it remains a topic of keen interest, particularly as its influence appears to be growing. New data released by Shopify...
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Viewers Say Online Product Videos Boost Purchase Likelihood
Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 24-Mar. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 24-Mar. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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