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Cord-Cutting? Pay-TV Providers Lost Just 0.1% Share of Subscribers in 2013
Source: Leichtman Research Group Notes: Net loss of ~105,000 subscribers compares to a net add of ~175,000 in 2012. 2013 was the first calendar year to show a net loss. About the Data: Top...
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Radio Revenues in 2013: Top Categories and Spenders
Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). The RAB...
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Impact on Daily Spending of Having Kids
Source: Gallup About the Data: Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in...
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How Concentrated is Search Click Activity?
New pieces of research separately released by Experian Marketing Services and the Festival of Media Global shed some light on the concentration of search click activity, with some intriguing results....
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Which Industry Categories Air the Best TV Ads?
Source: Ace Metrix Notes: Casual dining tops the list this year, taking the top spot from Appliances. About the Data: Ads are scored on attributes such as Persuasion, Relevance, Information,...
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Top Challenges Faced by Brands Marketing on Twitter
Source: Social Media Marketing University Notes: While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided....
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When Smartphone Users Check Email During the Day
There’s no shortage of data showing the increasing influence of mobile on email. Research indicates, for example, that for half of smartphone owners aged 18-39, their phone has become the primary...
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Multi-Screening in the US: The How and Why
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use, according to results from Millward Brown’s...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 14-16, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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CMOs Report Limited Adoption of Key Digital Marketing Capabilities
Source: IBM Institute for Business Value [pdf] Notes: This CMO-specific data release builds on the initial report released last year. Despite current low take-up, roughly 7 in 10 or more CMOs plan...
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Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on...
Source: Millward Brown Notes: Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications. About the Data:...
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Most Popular Purchases on Mobile Phones, Tablets and PCs
Most retailers believe that mobile will soon influence a majority of consumers’ purchases, and data from Experian Marketing Services indicates that the vast majority of mobile phone and tablet owners...
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Video Marketing: Top Objectives and Most Effective Distribution Channels
2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next...
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Estimated E-Commerce Share of Total 2014 Retail Sales, US and Europe
Source: Center for Retail Research / RetailMeNot Notes: Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow...
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US Paid Search Benchmarks, by Device, in 2013
Source: Marin Software [download page] Notes: Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts...
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US Millennials: TV is the Most Influential Advertising Medium
There’s a strain of thought that TV no longer really matters to America’s youth, but Millennials themselves might have something to say about that. Not only are young TV viewers in some cases actually...
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Top Digital Properties’ Mobile-Only Audiences Are Growing Quickly
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles, says comScore in a release of new data. In...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Growth Tapers Off in Q1
Source: Warc Notes: Despite the Q1 dip, budget expectations continue to expand, and are highest in the Americas. About the Data: Based on surveys carried out among Warc’s global panel (1,225 members)...
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