Source: Millward Brown
Notes: Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
About the Data: The study was conducted among 16-44-year-old multi-screen consumers (people who own or have access to both a TV and either a smartphone or tablet). The study was administrated via smartphone or tablet to more than 12,000 multi-screen users across 30 countries.