Video Marketing: Top Objectives and Most Effective Distribution Channels

2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to [download page] a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important video marketing objectives for the year ahead. Interestingly, of the online distribution channels used, videos in emails are highly touted. (more…)