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Youth Say OTT Video Challenges Live TV in Weekly Consumption
Source: The Diffusion Group (TDG) Notes: These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband...
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Mobile Rich Media and Video Ad CTRs Significantly Outpacing Standard Banners
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial...
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Who’s Engaging in Social TV?
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for...
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Millennials and Brand Loyalty: A Complicated Affair
A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and...
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Twitter Service: Response Rates and Times for Top Brands With Dedicated Handles
Source: Simply Measured [download page] Notes: Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year. Total...
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Top 10 Desktop Web Properties in February: Google Back on Top
Source: comScore Notes: Yahoo cedes the top spot it took from Google back in July last year. Tumblr continues to be counted as a separate entity, though. In other news, taxes and several retail...
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US Ad Spending in 2013: Trends by Medium, Advertiser Size
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th...
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How B2B Buyers are Interacting With Vendor Content Online
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners...
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Global Box Office Revenues, 2009-2013
Source: Motion Picture Association of America [pdf] Notes: Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%. Admissions per...
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Growth in US Average Time Spent in Apps, by Category
Source: Flurry Notes: Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study...
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Marketers’ Views of What Qualifies as Real-Time Marketing
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities. But what constitutes real-time marketing? A recent study...
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1 in 2 US Marketers “Trust Their Gut” for Marketing Budget Decisions
Marketers are keenly aware of the power and growing influence of data, with three-quarters of respondents to a new Adobe survey [pdf] agreeing that capturing and applying data to inform and drive...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Drivers of Marketing’s Changing Role
Source: Adobe[pdf] Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3...
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Estimated Age Distribution of US Instagram Users, 2012-2016
Source: eMarketer Notes: Instagram recently announced that it had passed 200 million active users, with one-quarter of those joining in the past 6 months. According to eMarketer’s forecast, the number...
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News Industry Takes “Hopeful” Direction, Still Heavily Reliant on Advertising
The Pew Journalism Project’s latest annual “State of the News Media” report strikes a more optimistic tone than last year’s “somber” perspective, as the industry is buoyed by the influx, energy and...
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Media Habits of “Mobile Ad-Friendly Shoppers”
Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Youth, Minorities Lead the Way in US Mobile Banking Adoption
Source: Federal Reserve [pdf] Notes: These demographic patterns are consistent with surveys from prior years (including this one). Overall, 33% of mobile phone owners had used mobile banking during...
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