Source: Adobe[pdf]
Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
About the Data: Based on a survey of 1,004 US marketers from February 19-27, 2014.
Related: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises