B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers, according to a newly-released report [download page] from the CMO Council and NetLine. The study identifies the critical factors behind decision-makers’ quests for information online, along with the types of content most valued by buyers. (more…)
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How B2B Buyers are Interacting With Vendor Content Online
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