Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial Media in a year-in-review analysis of advertising activity on its network. For example, both automotive and education advertisers generated CTRs that were on average 3.5 times higher for their rich media and video ads than for their standard banner ads. Each of the top 10 verticals by spend saw CTRs at least 1.7 times higher, on average, for their rich media ads. (more…)
↧
Mobile Rich Media and Video Ad CTRs Significantly Outpacing Standard Banners
↧