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America’s 10 “Most Powerful” Brands of 2014
Source: CoreBrand [download page] Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average...
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How the Inc. 500 is Using Social Media
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of...
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Millionaires Differ Significantly Across Generational Lines
After demonstrating how millionaires’ perspectives differ by gender, the Shullman Research Center is out with a new report showing that “millionaires have their own generation gap” too. Not...
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Mobile Video Viewers Spending Most of Their Time With Long-Form Content
Source: Ooyala [download page] Notes: While there’s reason to believe that most online video views are reserved for short-form content, the majority of mobile video viewing time in Q4 2013 was spent...
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Which Social Sites Refer the Most Engaged Visitors?
A recent study from Shareaholic revealed that StumbleUpon was referring more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined. Some readers were...
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US Consumers’ Biggest Purchase Influencers
Source: Deloitte Notes: Word-of-mouth emerges as most influential, with TV ads leading the way among paid media. Traditional media ads (don’t sleep on radio!) in general were rated higher than social...
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Personalization Tops Big Data, Social As US Marketers’ Most Important Future...
There’s plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 28-30, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Marketers Rank Email and SEO Tops for ROI, Again
Source: Econsultancy/Adestra [download page] Notes: This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK). The two channels...
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Main Qualities Sought in Content Marketing Staff
Source: Kapost [survey download page] Notes: Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead...
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Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and...
View ArticleTop 10 Brand Movers, March 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions
Source: Local Search Association Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information...
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Brands’ Most Engaging Facebook Posts are Almost Always Photos
Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos...
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Consumers Report More Privacy Breaches, Little Faith in Marketers
A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches...
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Half of Americans Don’t Trust the Ads They’re Exposed To
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 11-13, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Cable Companies Now Have as Many Broadband as Pay-TV Subscribers
Source: Leichtman Research Group Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet...
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Mobile Now One-Third of Google Organic Search Visits
Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier...
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Radio Listening Gradually Transitions to Digital Platforms
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing...
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