Marketers’ Views of What Qualifies as Real-Time Marketing

A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities. But what constitutes real-time marketing? A recent study [download page] from Evergage examines the attitudes of a small (114) subset of digital marketers around the world, finding that of the options listed, most identified real-time marketing as personalizing content or creative in response to customer interactions (76%) and responding to customers in the context of their web interaction (74%). (more…)