Millennials Said to be Highly Trusting of User-Generated Content

Another day, another study of Millennials. Or so it seems. And this one, produced by Crowdtap and Ipsos [download page], shows that in general, Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable. The results echo similar findings from other research (see here and here for examples) which has shown this lean towards UGC to be more prevalent among younger than older generations. (more…)