Online Radio Reach, Consumption Expand

Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier, according to the latest annual “Infinite Dial” [pdf] report from Edison Research and Triton Digital. Alongside rising reach comes increased time spent with the medium, too: on average, weekly online radio listeners report spending 13 hours and 19 minutes per week listening, up from slightly less than 12 hours per week in last year’s study. (more…)