The Collaborative Economy: Demographics of “Sharers”

Who’s participating in the “collaborative economy?” Also known as the “sharing economy,” this space is loosely defined as people “getting goods and services from each other,” and should be of particular interest to big brands, who have an opportunity to get involved, but also stand to lose business to sharing services. A new report from Vision Critical and Crowd Companies takes a look at sharers in the UK, US and Canada, concluding that collaboration is now mainstream. (more…)