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1 in 6 Insurance Policy Holders Base Buying Decisions on Claims Experiences...
Source: Accenture [download page] Notes: Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media...
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Auto Manufacturer Ad Spend Share, by Medium, in 2014 and 2015
Source: Borrell Associates Notes: Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year, per a new Borrell...
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American Adults Report Declining Trust in Major Corporations
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust, details Harris Interactive in recently-released survey results....
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Marketers Weigh In On The Mobile To-Do List
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%), reports the CMO Council in a new study produced in partnership...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 31-Nov. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Priority For Higher-Spending SMBs? Search Marketing
Source: BIA/Kelsey Notes: Among “SMB Plus Spenders” (those spending at least $25,000 annually on advertising and promotions), around 6 in 10 cite search engine marketing (SEM) and search engine...
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App Downloads Cost Advertisers More on iOS Than on Android
Source: InMobi [download page] Notes: Based on Q3 network data, InMobi has determined that for app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices, with this...
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Pay-TV Subscribers Who Stream Video More Likely to Upgrade Than Downgrade...
Recent announcements by HBO and CBS that they will be providing standalone OTT offerings have offered the latest signals of change in the TV business, and many expect those announcements to be the...
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How Consumers Want to Communicate With Brands
Some brand communication practices – such as sending useful information or tailored emails based on past purchases – resonate well with consumers, but other proactive outreach methods are disliked by...
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US Smartphone Penetration Growth Slows in Q3
Source: comScore Notes: While 72% of mobile subscribers aged 13 and older owned a smartphone during the 3-month average period ending in September, that was only up 0.4% points from the preceding...
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US Consumers’ Top Brand Loyalty Drivers
Source: SAP SE Notes: Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand, according to an SAP survey conducted by...
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Trends in B2C Brands’ Use of Social Platforms
B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption, according...
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B2B Execs’ Perspectives on CX Problem Areas and Opportunities
The vast majority (86%) of B2B marketers and executives see customer experience (CX) as extremely critical to an organization’s growth, and almost 6 in 10 report being highly focused on CX, according...
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Types of Data Used by Small Businesses
Source: Constant Contact Notes: Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were, according to a survey from Constant Contact. With the...
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Push Message Click Rates, by Length and Time of Day
Source: Localytics Notes: App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend, reports Localytics in an analysis of more than 100...
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The Value of Marketing: Where CMOs and CFOs Differ
CMOs and CFOs in many respects have widely differing views of the value of marketing, finds a new survey [download page] conducted in the UK by Econsultancy, in association with Marketing Week. While...
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Why Do Consumers Go Online?
There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. But the extent to which those factors...
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Large Media and Entertainment Companies’ Top Digital Priorities
Source: Econsultancy / Adobe [download page] Notes: Asked the 3 digital-related areas that are the top priorities for them in 2014 and 2015, respondents from media and entertainment companies pointed...
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Global Video Ad Shares, by Social Platform
Source: Unruly [download page] Notes: Almost 6 in 10 (59.4% of) video ad shares occur on Facebook, with that figure slightly higher for the US (61.2%), reports Unruly in a new study. Beyond Facebook,...
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Spending Trends in Data-Driven Marketing and Advertising
Data’s role will grow substantially more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the...
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