Marketers Weigh In On The Mobile To-Do List

Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%), reports the CMO Council in a new study produced in partnership with SAS. Perhaps not too surprisingly, then, the mobile best practice that most marketers place on their to-do list is reaching beyond campaigns with their strategy, with 54% of respondents indicating that this is a practice they would like to adopt. (more…)