The Value of Marketing: Where CMOs and CFOs Differ

CMOs and CFOs in many respects have widely differing views of the value of marketing, finds a new survey [download page] conducted in the UK by Econsultancy, in association with Marketing Week. While it’s understandable that marketers would have more enthusiastic perceptions of their worth than other parties, the findings are a sobering reminder that it’s not only the CIO relationship that needs work. (more…)