Push Message Click Rates, by Length and Time of Day

Source: Localytics

Notes: App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend, reports Localytics in an analysis of more than 100 million push messages. The analysis also finds that while most apps send their push messages in the evening, engagement (in the form of click rates) is highest in the afternoon (from 12-5PM). Meanwhile, shorter messages have a far higher click rate (defined as the percentage of users who click the push message when they receive it) than longer messages. A similar result has been found with click rates on shorter email subject lines. (more…)