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Pay-TV Subscribers Who Stream Video More Likely to Upgrade Than Downgrade Service

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TNS-Pay-TV-Service-Changes-by-Streaming-Behavior-Nov2014Recent announcements by HBO and CBS that they will be providing standalone OTT offerings have offered the latest signals of change in the TV business, and many expect those announcements to be the beginning of the end of the pay-TV bundle. These moves provide an interesting backdrop to recent survey results from TNS, which suggest that streaming might not be cannibalizing pay-TV programming. (more…)


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