How Consumers Want to Communicate With Brands

Some brand communication practices – such as sending useful information or tailored emails based on past purchases – resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted by Ipsos. Indeed, 37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live, with 18% disliking this and 31% saying it depends on the company. (more…)