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Word-of-Mouth Again Said Leading Purchase Influencer
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey [download page] of online consumers across 4 key markets. The study...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Stated Reasons for Cart Abandonment
Source: Visual Website Optimizer (VWO) [download page] Notes: Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents...
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Weekend Reading, 11/14/2014
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers, a sentiment shared by 65% in the UK, 92% in Brazil and 71% in China. That’s...
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Digital TV: Authenticated Viewing Continues to Grow
Source: FreeWheel [download page] Notes: Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors...
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Top 10 “Champion Brands” in 2014
Source: APCO Worldwide Notes: APCO’s study – which looks at the brands that are doing the best at championing their stakeholders – determines that this year’s top brands (by Champion Brand Index...
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Key Stats About Latinos’ Outlook and Attitudes
Latinos are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than...
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How B2B Vendors Are Working to Meet Buyers’ Omni-Channel Desires
B2B buyers are resembling consumers in their online commerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options, according to a survey of 930 B2B...
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Most Appealing Mobile Ad Features to Mothers
Source: BabyCenter [pdf] Notes: Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old. While fewer (30%) cite nearby...
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Marketers’ Most Effective Sources of Data
Source: Ascend2 and Research Partners [download page] Notes: The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%), according to a...
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A Cohesive Customer Journey Is Critical. Which Technologies Help?
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels, according to [download page] a survey of...
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The Importance of Honesty and Authenticity For Brands
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and...
View ArticleTop 10 Brand Movers, October 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 14-16, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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American Adults’ Use of Communication Devices, by Age Group
Source: Gallup Notes: Asked how frequently they used each of 7 modes of communication “yesterday,” (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50...
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The Demographics of US High-Speed Internet Users
Source: US Census Bureau [pdf] Notes: Last year, 83.8% of US households reported computer ownership, with 78.5% having a desktop or laptop computer and 63.6% having a handheld computer such as a...
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Amazon Search: How Important Is The Top Result?
Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least...
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Are TV Audiences Really on the Decline?
The topics of TV consumption and cord-cutting have been back in the national conversation with the recent rash of announcements regarding stand-alone streaming services from the likes of HBO and CBS....
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